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Words that hit really hard!....
Here's a writing sample that employs the really hard sell. This web copy is usually targeted at a needs-driven
reader - a reader who NEEDS the product, service or information.
Your site's web text should use the right tone to push the right buttons and drive the reader to perform the most
desired action - the MDA. Whether you need a dignified soft sell or an in-your-face hard sell, I deliver the right tone for
the products and the readers. And I do it every time.
XXXXXXX's
Beauty Secrets Revealed
What If I Told You…
-that you can look 10 years younger in just 10 minutes a day
- that you can make facial lines vanish without expensive surgery
- that you can give yourself a healthy, natural glow that everyone will notice
- that I've learned the beauty secrets used by the world's most fashionable women
- that you can look thinner without losing a single pound
- that you could save hundreds of dollars on expensive face care products every year - products that simply don't
work
- that you will gain confidence and self-esteem in your appearance
- that you will get that "special someone" to finally notice you
- that everything you need is available at the local chemist's shop
- that I changed my life and you can, too
Would You Believe Me?
Hello, and thank you for taking that first, most important step in improving your appearance, improving your
self-image and, most of all, improving your life.
My name is XXXXXXX and, like you, I once looked in the mirror each morning and saw a face that I no longer
recognized.
My skin had lost it's elasticity and tone
My eyelids were puffy from lack of sleep.
I had dark circles under my eyes that made me look tired and rundown.
Frown lines and crow's feet made me look more like my grandmother than the young girl living inside of
me.
Sun damage made my face look blotchy.
Age spots made me look and feel old and tired.
And, when I left for the office each morning, I wore a scarf and sunglasses to hide myself, to close myself off
from the rest of the world simply because I was unhappy with the way I looked and the way I felt about myself.
Your face says so much about you. It's the first thing men notice. It's your billboard and your gift to the world,
no matter what condition your skin is in. So, naturally, you want to look your best and feel your best, to make the best
first impression and enjoy the opportunity to make a second and third impression. Do you think that's too much to
ask?
Well, not in this day and age, thanks to the latest technology in skin enhancers, cover-up foundations and the
delicate essence of beauty found with a few strokes of blush feathered invisibly across you cheekbones.
You will look better; you will feel better and you will have the confidence that comes from knowing you're at the
top.
How Do I Know My Techniques Work?
Every technique used in my book has been personally tested by me.
The tips I provide come from the best make-up artists in Hollywood.
Thousands of women who have used my techniques have written to thank me for changing their lives for the better
and forever.
I've studied the scientific research and it works - really works!
My friends and family have told me how much younger I look.
I feel good about myself every time I look in the mirror. Every time!
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